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For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.

Amazon sellers are offering fewer discounts during this week’s annual Prime Day sales event, which started Tuesday, as President Trump’s tariffs begin to weigh on the retail industry.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.