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From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...
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ET BrandEquity on MSNWalmart-backed Flipkart turns to videos and livestream to woo Indian online shoppersWhile the concept of online retailers using videos to boost sales has been around for years, Flipkart hopes this strategy ...
Netflix leadership began reshaping the company’s narrative in 2024 by de-emphasizing subs and revving up live events Legacy media companies turned to unexpected M&A maneuvers and bundles to help ...
The global online live sports streaming market is projected to reach $133.98 billion by 2031, growing at a 25% CAGR. Meanwhile, US digital live sports viewership has well surpassed linear TV .
Flipkart India Pvt, the e-commerce giant owned by Walmart Inc, is using social videos and livestreams to convert young consumers spending a lot of time on their smartphones into loyal customers ...
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