An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta has introduced ads in WhatsApp's Updates tab, marking a significant shift towards monetization. These ads will appear within the Status feature, alongside user updates, but not in private chats or groups.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to help you find more content and shops directly within the app. Alongside this rollout,