WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the ...

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed ...

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face ...

WhatsApp is set to introduce significant advertising features that allow businesses to reach users while keeping personal ...

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all ...

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...