AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.

Meta is deleting many of its AI-generated accounts after users began complaining about fake friends popping into their feeds.