Apple’s annual Black Unity Collection has just been unveiled. As well as iPhone and iPad wallpapers and a Watch face, the standout is the Apple Watch Black Unity Sport Loop, a head-turning strap that’s both audacious and intensely comfortable.

To celebrate the upcoming Black History Month, Apple unveiled a new Black Unity Collection to commemorate Black culture and community.

Apple said that the Unity Rhythm collection features Pan-African flag-inspired colours in the new Sport Loop for Apple Watch, watch face and wallpapers for iPhones and iPads