A former Southwest Conference rivalry is rekindled with the matchup of Arkansas and Texas Tech in the Liberty Bowl, bringing two great fanbases and programs to the Memphis area for this SEC-Big 12 showdown.

Joey McGuire grew up on the Texas-Arkansas border with his family season-ticket holders for the Razorbacks, a team known locally as the Hogs. The number for his first landline telephone as a teenager literally ended in 1464 — or 1HOG.

The Liberty Bowl reunites old Southwest conference foes for the first time in nine years. The last meeting between the two was a 2015 Texas Tech win in Fayetteville with a score of 35-24.