It's safe to say that Doechii‘s viral sitcom-inspired "Denial Is a River" is already the best music video of 2025. From the vintage Family Matters style visuals, to her captivating rapping, to the surprise guest appearances from Zack Fox and Ricky Thompson,

The visual narrative she creates challenges conventional music video formats, establishing a new benchmark for artistic innovation in the hip-hop landscape. The brilliance of Doechii’s promotional strategy lies in its multi-layered approach to audience engagement.

Doechii is already hitting the ground rounding. On Thursday (Jan. 2), the ascendant Tampa rapper released the highly anticipated music video for "Denial Is a River," a standout cut from her breakout mixtape Alligator Bites Never Heal.

Thursday, after days of teasing, 2025 Grammys Best New Artist nominee Doechii has given fans the full experience. In the run-up to the new video’s launch, Doechii shared a sitcom-style clip introducing a cast that included Schoolboy Q ,

Doechii moves through a number of increasingly modern sets as she recaps each phase of her career, before eventually blowing up the whole lot at the end of the clip. The video also utilizes a credits/audio sync that’s sure to make the editors at A24 and Neon drool.

Doechii previously performed the song on The Late Show With Stephen Colbert and Genius’ Open Mic with Issa Rae, and in her NPR Music Tiny Desk Concert. However, it really does not look like fans are going to tire of the witty track any time soon.

Doechii releases video for “Denial Is A River” Doechii has been a force in the music scene over the past few years. A three-time GRAMMY® Award nominee, the rapper, singer, and performer has carved out her own lane with unique,