In an excerpt from his first book, “How to Build a Fashion Icon,” the image architect describes meeting the young client who would alter the course of his career.

Style Points is a weekly column about how fashion intersects with the wider world.

In a suite at the Standard hotel in London, celebrity stylist Law Roach is giving me the inside track on one of his most viral looks. In February, client and friend Zendaya appeared at the premier of Dune: Part Two in a vintage Thierry Mugler robot outfit made from chrome and Plexiglas panels.

The publicist argued that the high price point of the dress didn’t align with Zendaya’s marketability to wealthier consumers. However, Roach persisted, and after Zendaya wore the dress, the creative director of Ungaro invited her to The Met Gala for the first time.

Law Roach, the fashion visionary behind unforgettable looks worn by Zendaya, Celine Dion and Naomi Campbell, joins "CBS Mornings" to discuss his new book and how he shapes red carpet moments.

I figured out that whoever got the most press got the best dresses, so I was, like, I need to get her more press,’ Roach said