Disney will stop reporting subscribers numbers with its quarterly reports, calling the count less meaningful to evaluating its business. Netflix has done the same.

The Walt Disney Co. will stop reporting quarterly subscriber numbers and ARPU for its streaming platforms Disney+, Hulu and ESPN+, as it seeks to put more focus on the profitability of its streaming efforts. The company revealed the change in executive commentary from Disney CEO Bob Iger and CFO Hugh Johnston Wednesday morning.

Disney is joining Netflix and others by stopping the public reporting of subscriber numbers for its streaming services, Disney+, Hulu, and ESPN+. The company announced it will no longer share data on paid subscribers or average revenue per user (ARPU) for these platforms.