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Puma shares plunge
Puma shares plunge 23% as weak profit shakes confidence
Puma lost more than a fifth of its market value on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete with bigger rivals Adidas and Nike.
Puma Plunges After Profit Warning Highlights Adidas’s Lead
Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability targets in a painful contrast to cross-town rival Adidas AG. Most Read from BloombergWhat Happened to Hanging Out on the Street?
Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
1h
PUMA and City launch limited edition goalkeeper kit to be seen on-pitch this weekend
In a first for world football, Manchester City will showcase a bespoke goalkeeper kit designed by City stars using generative ...
1d
Puma launches cost-cutting drive after 2024 net profit disappoints
Sportswear brand Puma announced a cost-cutting programme on Wednesday after reporting 2024 net profit below the prior year's ...
Santa Rosa Press Democrat
8h
Wrestling: 25th annual Puma Classic at Maria Carrillo set to feature one of largest fields ever
The 25th annual Puma Classic wrestling tournament at Maria Carrillo is set for one its largest fields yet, featuring more ...
5h
Man City launch fan vote for 2026/27 third kit with PUMA AI Creator
Manchester City and PUMA are delighted to announce the launch of a global fan vote to decide the club’s official 2026/27 ...
4d
Why did PUMA rebrand itself as PVMA
In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...
Onefootball
46m
PUMA and City launch limited edition goalkeeper kit to be seen on-pitch this weekend | OneFootball
In a first for world football, Manchester City will showcase a bespoke goalkeeper kit designed by City stars using generative ...
16h
Dua Lipa Catches a Flight in a Sleeping Bag Trench, Puma Sneakers, and Double Designer Bags—Including a Tricked-Out Birkin
Dua Lipa truly knows how to travel in style. On Jan. 23, the pop star flew into New York City dressed in a ...
1d
Puma stock slumps a day after Adidas rally. New Speedcat range may be to blame.
Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts.
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