Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft ...

Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news ...

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...