Tesla has experienced a steady decline in market share across Europe, with sales figures reflecting this downward trend. In July, BMW overtook Tesla as Europe’s leading EV brand for the first time, hi

EV deliveries in the region’s biggest car market, Germany, fell 69% during August, fueling a 36% drop across the region.

The EV market in Europe is facing a “continual downward trajectory,” according to ACEA. In August, EV sales dropped 43.9%, while the overall market fell 18.3% year-on-year. Automakers seek a smoother transition to zero-emission mobility amid sluggish EV demand.

New car registrations in the European Union showed an 18% drop in August, witnessing declines in the four major markets of the region. Germany took the biggest hit with a drop of 27.8%, and France 24.