A former Southwest Conference rivalry is rekindled with the matchup of Arkansas and Texas Tech in the Liberty Bowl, bringing two great fanbases and programs to the Memphis area for this SEC-Big 12 showdown.

The Texas Tech Red Raiders (8-4) meet the Arkansas Razorbacks (6-6) in the AutoZone Liberty Bowl Friday. Kickoff from Simmons Bank Liberty Stadium in Memphis is set for 7 p.m. ET (ESPN). Let's analyze

McGuire has led the Red Raiders back to the Liberty Bowl as Tech is searching for a fourth bowl victory in as many years, a streak that started in Memphis against the Bulldogs. A win would mean a ninth win for Tech in 2024, the first nine-win season since 2009.

SportsLine's model just revealed its college football picks for the Texas Tech Red Raiders vs. Arkansas Razorbacks in the AutoZone Liberty Bowl on Friday

Joey McGuire grew up on the Texas-Arkansas border with his family season-ticket holders for the Razorbacks, a team known locally as the Hogs. The number for his first landline telephone as a teenager literally ended in 1464 — or 1HOG.

10 Victories, 19 losses and two ties for Texas Tech against SEC opponents. The Red Raiders played their first game against an SEC opponent on Jan. 1, 1954, when Texas Tech scored a 35-13 victory over Auburn in the Gator Bowl. The Red Raiders have a 4-6-1 record in bowl against SEC opponents.

Arkansas and Texas Tech meeting in the Liberty Bowl. This game takes place at Simmons Bank Liberty Stadium in Memphis, Tenn. This is the 37th all-time meeting between the Razorbacks and Red Raiders on the gridiron,

Arkansas football faces Texas Tech in this year's Liberty Bowl. Here's our scouring report and a prediction for the Hogs and Red Raiders.

Arkansas has a 13-13 record in Memphis, including a 5-5 record at Simmons Bank Liberty Stadium, which opened in 1965. The Razorbacks lost their first five games in the stadium and have won their last five, including Liberty Bowl games to conclude the 2009, 2015 and 2022 seasons.