Federal agencies have offered exits to millions of employees and tested the prowess of engineers — just like when Elon Musk bought Twitter. The similarities have been uncanny.

Elon Musk is only one week into his role in President Donald Trump’s new administration, but the US federal government is already rolling out the Twitter playbook to manage its spending and personnel.

Elon Musk pinned an old post to his X account cheekily recalling his 2022 “Fork in the Road” email to then-Twitter employees, offering the workers of the company he’d just purchased a chance to “be part of the new Twitter” by simply clicking “yes” by the end of the following day.

Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported on Thursday, citing people familiar with the matter.