Gregory Maguire says publishing a “Wicked” prequel on the heels of the wildly successful movie adaptation may seem like “leaping after low hanging fruit,” but it’s a story he’s been waiting to tell for 30 years.

The new footage ended with Elphaba saying "I'm off to see the wizard" Cynthia Erivo and Ariana Grande helped show off the yellow brick road to kick off a new Wicked press tour. At CinemaCon 2025 in Las Vegas on Wednesday,

Becoming green day in and day out allowed Cynthia Erivo to really embody the character of Elphaba for herself and all the actors around her on set. The whole movie itself employed a lot of practical sets, so it certainly would have been a different energy on set if Erivo showed up to Oz looking exactly like herself.