Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

Tom Cruise, Rebecca Louisa Ferguson and director Christopher McQuarrie talk to fans during a screening of "Mission: Impossible – Rogue Nation" at the Chengdu Cine Cube/Imax in Chengdu, China. (Credit: ...

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AMC will upgrade and expand IMAX with Laser to 180+ locations. The deal marks the largest U.S. IMAX agreement since 2018. Get Discounted Real-Time Trade Alerts For a Volatile Market (Labor Day Special ...

The pact for Imax With Laser technology was unveiled Tuesday at CinemaCon in Las Vegas. By Pamela McClintock Senior Film Writer Imax and mega circuit AMC Theatres revealed on Tuesday an expansive ...

LAS VEGAS--(BUSINESS WIRE)-- IMAX Corporation (NYSE: IMAX) and AMC Entertainment (NYSE: AMC), the largest theatrical exhibitor in the United States and in the world, today announced an expansive ...