AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...
Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...
Tom Cruise, Rebecca Louisa Ferguson and director Christopher McQuarrie talk to fans during a screening of "Mission: Impossible – Rogue Nation" at the Chengdu Cine Cube/Imax in Chengdu, China. (Credit: ...
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AMC will upgrade and expand IMAX with Laser to 180+ locations. The deal marks the largest U.S. IMAX agreement since 2018. Up Next: Wall Street trader’s 35-0 strategy goes public this week. See it ...
Imax and AMC Entertainment have expanded their partnership to deploy laser technology across 80 more large screen auditoriums in the U.S. AMC will add 12 new Imax locations and upgrade an additional ...
The pact for Imax With Laser technology was unveiled Tuesday at CinemaCon in Las Vegas. By Pamela McClintock Senior Film Writer Imax and mega circuit AMC Theatres revealed on Tuesday an expansive ...
LAS VEGAS--(BUSINESS WIRE)-- IMAX Corporation (NYSE: IMAX) and AMC Entertainment (NYSE: AMC), the largest theatrical exhibitor in the United States and in the world, today announced an expansive ...
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