The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

Kansas Jayhawks men's basketball coach Bill Self received an amazing gift from adidas after winning his 591st game.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

During September’s Milan Fashion Week, Beate Karlsson’s AVAVAV debuted a sprawling collaboration with adidas Originals, in ...

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

Adidas has reached an out-of-court settlement ... with Gulden vowing to donate the proceeds to “the organizations that help us and were harmed by what Ye said,” including the Anti-Defamation ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...