The Samba may be Adidas’s sneaker a la mode but it’s actually not the brand’s best-selling shoe. That honor famously falls to ...

Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Anysphere, the company behind Cursor, has acquired AI coding assistant Supermaven for an undisclosed sum. Anysphere CEO ...

Adidas has reached an out-of-court settlement ... with Gulden vowing to donate the proceeds to “the organizations that help us and were harmed by what Ye said,” including the Anti-Defamation ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...