Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

Initially, the Help Me Decide tool will be available to "millions" of U.S. consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it.

The new feature builds upon Amazon’s existing Lens tool by adding instant product recognition as users point their cameras at items in the physical world. Lens Live displays matching products in a ...

Amazon adds another AI tool for user's disposal, and this time, it will help users decide what to buy when they're feeling ...

Amazon Prime Big Deals Days return on October 7 and 8, offering discounts of up to 40% on some of the retailer’s most popular products. Prime Day, which kicks off the holiday shopping season, gives ...