CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

According to American Eagle, it decided to partner with WhatsApp based on 50% of the Gen Z population currently being on the app and expectations it will exceed 100 million U.S. users.

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns . Gift Article. Share. Expand.

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .