With over two million apps in both the Apple App Store and the Google Play Store, it’s important to do all you can to maximise the chances of people finding your app(s). A crucial part of App Store ...

OpenAI is opening ChatGPT to developers through a new app directory, shifting AI from a single model into a platform with ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...

Apple will add more ads across App Store search results from 2026, expanding visibility for developers while keeping search central.

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.