Australians’ love of travel drove a 12% surge in ad spend in 2025, with airlines, cruises and tourism bodies ramping up ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Consider this a handy guide to which media agencies are booking extra legroom and which are hand luggage-only.

Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Airlines, cruise and tour operators double down on advertising spend which is up 12 per cent as Australians’ prioritise ...