Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to ...

All of your Facebook business-to-business (B2B) marketing data can now be found on one concise dashboard in Salesforce Lead Analytics for Facebook. Salesforce wants to help Facebook become a veritable ...

The burgeoning plethora of digital channels floating around out there in cyberspace means marketers working overdrive to ensure they are ticking all required boxes. Social media alone sees some ...

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well. Nowadays, when a buyer interacts with a company, they expect that ...

Business-to-business (B2B) companies are famously known for their poor online presence on social media. However, new research from content operations software company StoryChief.io reveals the top ...

B2B companies in search of best practices face a unique set of challenges. Every business is different, data can be scarce, and signals for user quality are in difficult to access offline siloes.

Opinions expressed by Entrepreneur contributors are their own. Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly ...

Facebook is a powerful social media outlet, even for B2B marketers. Though it's known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is ...

Many B2B marketers still see Facebook very much as a B2C platform. While many B2B brands do have company Facebook pages, they’re often just ticking a box without actually using this channel ...