Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

As AI continues to dominate headlines, the Strategy & Planning Series will cut through the noise to examine its real impact ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

If you peer into most businesses today, you'll likely see leadership doing their best to carefully balance in-person and remote work for their employees. The same drive for balance is happening within ...

“Dealstorming — The Secret Weapon that Can Solve Your Toughest Sales Strategies” by Tim Sanders (Portfolio/Penguin, $28).Today’s world of B2B sales has many moving parts because a sales team must deal ...

B2B companies can significantly increase their web presence by targeting the specific search needs of their ideal customers.

Despite advances in AI and digital tools human expertise remains crucial for complex and high-stakes purchases, where salespeople help buyers navigate ambiguity and build trust. Because companies ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More AI helps the sales process by automating routine tasks, ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. The 2008 global financial crisis compelled many businesses to ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...