Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

The final stage represents those who've built true media empires. These creators have transcended personal brands to build ...

Are harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help ...

1. Start gathering data to craft your brand. Goldberg stressed that before designing a brand, business owners must create a market research plan to gather data and track industry trends. “Whether you ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible version of yourself.

The event featured the kind of programming that speaks to both established and emerging creators: Strategic brand development ...

When discussing icons in the global cashmere industry, one name that consistently stands out is DC Singh. Fashion industry mogul DC Singh ...

Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...

Spotter, which counts MrBeast, Deestroying, and Dude Perfect as creator partners, will give the tech giant new ways to ...

This can cut production costs by 50%,” said Candice Green, creative lead at The Fifth. As Green points out, working with influencers can also allow brands to create content with people from all walks ...

TheSoul Publishing is taking a majority stake in fintech biz Mediacube, as looks to cement a role in the center of the global creator economy.