Immersive technology isn’t a silver bullet, but—much like the web once was—it is a powerful medium for building deeper, more ...

Earlier this month, Moose Knuckles opened its latest U.S. pop-up store at King of Prussia Mall, joining the brand’s three ...

Chanel Inc. has named Katie Welch as head of U.S. brand and company communications, effective Jan. 5. It is a new role. She ...

Indian brands are shifting from a ‘one-film-for-all’ paradigm to hyper-targeted campaigns that speak directly to niche tribes ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Scroll through any marketing feed and you’ll find the word “storytelling” dropped like seasoning—sometimes insightful, often generic. Everyone agrees it’s powerful. Few agree on what it actually means ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

B2B marketing agency Transmission debuted its new marketing capability: Brand Storytelling. The agency believes B2B marketing is overdue for a shake-up. Brand Storytelling anticipates shifts in B2B ...

Brands today face a formidable challenge: capturing and sustaining audience interest in an era where attention spans are dwindling and the multi-platform environment is increasingly complex.

Packaging has evolved far beyond its traditional role of protecting and containing products. In an increasingly competitive marketplace, brands are using packaging as a powerful tool for storytelling, ...

Adtech platform Kargo released a case study on its partnership with ad measurement provider DISQO for a multi-platform digital campaign for snack brand Nature’s Bakery along with agency of record, ...