Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
Burberry, you might assume, is as British as Paddington, afternoon tea and John Lewis Christmas adverts. But when the fashion ...
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
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