Loss-making Burberry to focus back on outerwear in turnaround plan
STORY: Back to basics - Burberry is to focus on its core trench coats and scarves to win back customers.In a strategy update on Thursday (Nov 14) the struggling luxury brand said it will be less ambitious with prices for bags and shoes,
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
Burberry's stock price spiked recently following its interim results, which is striking considering that neither the ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
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Burberry Ramps Up Turnaround in Effort to Revive BrandTrench-coat maker Burberry said it is taking further steps to cut costs and change its pricing strategy, ramping up ...
The days are getting colder in Europe. Perhaps a black, white, tan and red down jacket will keep Burberry investors warm.
Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.
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