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Burberry Launches Turnaround Plan
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry
will use its British heritage appeal to win back customers by focusing on trench
coats
and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...
Burberry Ramps Up Turnaround in Effort to Revive Brand
The luxury group said it was taking steps to cut costs and change its pricing strategy, after it slid to a first-half loss on sharply lower sales.
2d
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Wall Street Journal
2d
Heard on the Street: Burberry Reaches for Its Coat
Burberry
wants to mimic Moncler’s flair for
jackets
. A rumored takeover would be a better result for investors. Shares in ...
Mint
3d
Burberry is being wooed for its chequered past and bright future
The days are getting colder in Europe. Perhaps a black, white, tan and red down
jacket
will keep
Burberry
investors warm.
1d
on MSN
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand's Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
btimesonline
2d
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
Investing
5d
Burberry shares rise amid speculation of Moncler takeover
Shares of Burberry (LON: BRBY) rose over 2% on Monday (NASDAQ: MNDY) amid growing speculation that the British fashion giant ...
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