Burberry puts focus back on trench coats, scarves
In its turnaround plan, Burberry puts focus back on trench coats, scarves in turnaround plan. New CEO Joshua Schulman laid out his turnaround plan on Thursday after Burberry reported a loss for the first half of its financial year and announced a 40 million pound ($50.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
While the shops are full of cosy winter coats, the most appropriate outerwear right now seems to be a classic trench coat.
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Follow Bright as he explores London in the latest Burberry Outerwear campaign. Celebrating Burberry’s long-standing heritage ...
Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs ...
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
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