Burberry focuses on trench coats in new turnaround plan
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
btimesonline1d
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
Wall Street Journal2d
Heard on the Street: Burberry Reaches for Its Coat
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
Burberry’s new strategy is one check on a long list
That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...
devdiscourse2d
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Bright Vachirawit Stars in Burberry’s Latest Outerwear Campaign
Follow Bright as he explores London in the latest Burberry Outerwear campaign. Celebrating Burberry’s long-standing heritage ...
devdiscourse2d
Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
Wall Street Journal2d
Burberry Ramps Up Turnaround in Effort to Revive Brand
Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs ...