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Burberry Launches Turnaround Plan
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry
will use its British
heritage
appeal to win back customers by focusing on
trench
coats
and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by "inconsistent brand execution."
Wall Street Journal
2d
Heard on the Street: Burberry Reaches for Its Coat
Burberry
wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in ...
btimesonline
2d
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
devdiscourse
2d
Burberry's British Revival: Winning Back Luxury Shoppers
Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...
2d
on MSN
Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
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