Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

While the shops are full of cosy winter coats, the most appropriate outerwear right now seems to be a classic trench coat.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...