Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. In March 2023, Coca-Cola launched its “Create Real Magic” ...

Coca-Cola has long been one of the world’s most popular drinks. The company famously didn’t raise prices for more than 70 years. The recipe for Coca-Cola remains one of the most heavily guarded ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Forbes contributors publish independent expert analyses and insights. Sughnen Yongo is a Midwest writer covering Black women, pop culture. Jul 18, 2025, 07:02am EDT Jul 21, 2025, 11:26am EDT Still ...

The Coca-Cola Company hit the headlines last month, when it was revealed the multinational is reportedly selling British high street chain Costa Coffee after just six years of ownership. The news led ...

Coca-Cola stock has returned 38.7% over five years, significantly trailing the S&P 500's stronger performance. Even with dividends reinvested, Coca-Cola's total returns couldn't keep pace with the ...

Weeks after announcing it will sell a majority stake in its biggest bottler in Africa, Coca-Cola has sold its holdings in a major domestic bottling partner. Coca-Cola last week said it sold its ...

Coca-Cola combines defensive value in developed markets with strong growth in emerging regions, driving global revenue and volume expansion. Recent earnings confirm resilience: double-digit growth in ...