Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for ...

To tap into interest around March Madness — which returned after last year's cancellation — Coca-Cola created the "Unbelievable Double Take" ad using video tech to play on nostalgia at a time when ad ...

"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agency CEO.

Jason Zada, founder of the AI studio Secret Level, is the mind behind the viral Coke ad. His team created the main version of ...

Coca-Cola has revealed the full extent of its advertising “pause” during the worst of the pandemic as its annual spend dived 35%. Advertising expenses fell $1.47bn to $2.77bn (£2bn) in 2020 from ...