A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

“It’s Gonna Be Me” adds a dash of Y2K nostalgia to an effort pushing Gen Z shoppers toward the better-for-you cola. Coke is lending Coke Zero Sugar a voice for the first time with a global campaign ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...

New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ATLANTA--(BUSINESS WIRE)--With just days until the most anticipated kick off of the year, football fans and ...

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda. In the ad, the world's biggest beverage maker ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...