It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

BUFFALO, N.Y. — Coca-Cola still purports to offer a rewards program even through consumers who track the codes on their bottle caps cannot redeem them for anything of value, one purchaser claims in a ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

How it works: members enjoy their favorite Coca-Cola products, enter codes found on packages to collect points, and can then spend their points on rewards and more on the site.

Being able to include all offers and rewards into a mobile wallet is a good experience for consumers. Coca-Cola is working with Isis to put a My Coke rewards card into a mobile wallet in Austin ...