It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards loyalty program. If you still have ...

Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with ...

BUFFALO, N.Y. — Coca-Cola still purports to offer a rewards program even through consumers who track the codes on their bottle caps cannot redeem them for anything of value, one purchaser claims in a ...

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods sites in mobile marketing, according to Harte-Hanks?

How it works: members enjoy their favorite Coca-Cola products, enter codes found on packages to collect points, and can then spend their points on rewards and more on the site.