The most valuable franchises in North America's major pro sports leagues are well-documented. But, as private equity firms aim to enter college sports, what would valuations of the top athletic ...

Indiana won the college football championship but Texas is worth more than any team in the country.

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

So welcome to the newest new era of college athletics. Everything is up for grabs. Anything is possible, from a former ...

Officials said the move continues the NCAA’s efforts to be more flexible with its rules to help schools serve their unique ...