In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to ...

A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...