The Nonalcoholic Beverage Industry Could Learn a Thing or Two From Diet Coke

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...
The Providence Journal

A vintage Diet Coke flavor is coming back to local grocery stores. Here's what it is

The original Diet Coke came out in 1982 Diet Cherry Coke is coming back to grocery stores. With an abundance of new soft drink flavors on the market, the Coca-Cola Company is about to bring back an ...
Chowhound on MSN

This Retro Diet Soda Was Massive In The '80s (But Lost Popularity Fast)

Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...
Hosted on MSN

Love Diet Coke? You Have My Dad to Thank for That

Sergio Zyman was the marketing executive who made Diet Coke into a cultural icon in the '80s. His daughter Jennifer had a front-row seat to history. Do you remember your first Diet Coke? I don't, but ...
ABC7 San Francisco

Coca-Cola is discontinuing Tab after nearly 60 years

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.