As one of the nation's most popular soft drinks, it might seem like Diet Coke has been around forever. But, it might surprise soft drink enthusiasts to learn that the drink — first offered in 1982 — ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Jamie Dornan‘s physique in a new ad campaign for Diet Coke has captured the attention of netizens. The advertisement showed the actor flaunting his toned body while going for a swim. The 43-year-old ...

Diet Coke - Just One Reason Duet Following up on a musical Super Bowl spot starring Don Johnson and Wayne Gretzky the year before ("The Move Is On"), Elton John and Paula Abdul belt out a duet for ...

Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution.