Discover the rise and fall of one of the first diet sodas. The '80s classic has since been discontinued but remains a ...

Thanks to demand from consumers, the coveted and formerly discontinued Diet Cherry Coke flavor is now making a comeback.

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Early on Monday, Coca-Cola announced that its highly anticipated re-release of Diet Coke Cherry would also be available in ...

After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Would you give up soda? Well, a group of Diet Coke- and Coca-Cola-obsessed USA TODAY journalists decided to try. Sugary drinks, like soda, have negative impacts on the body. Those who drink sugary ...

A POPULAR limited edition Diet Coke flavour is returning to British shelves – and this time it will stay for good. There’s ...

Her name is Claire Ayton and she's a Diet Coke addict. The 36-year-old mom of two had such a debilitating dependance on the soft drink it nearly ruined her life.

Diet Coke may not be the best beverage option for weight loss, but there’s no evidence to show it causes fluid retention. Diet Coke may offer an easy way to satisfy your sweet tooth without ...