For some, false lashes are as much of an everyday thing as, say, sunscreen or mascara. But for others, they’re as foreign as can be. Don’t be intimidated — the best fake lashes offer a quick, easy and ...

This viral lash hack was so easy, In The Know had to test it out. In The Know’s Lisa Azcona decided to give her first impressions on the trendy trick. “I’m super excited to try this. I don’t typically ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

The disappearance of highlighters, statement lipsticks, and perhaps most surprisingly, lashes are making their rounds. But ...

When you’re a brand that segmented itself in the beauty industry as a major go-to for false lashes, you really have to bring the heat when you finally launch a mascara. So I had pretty high ...

Allergic reactions: Although rare, sensitivity or allergic reactions to the products used during a keratin lash lift can ...

The latest generation of strips is easier on the eyes, and designed for an effect that’s subtle and startlingly realistic. Clockwise from bottom left: Ardell Mega Volume 250, $6, ardellshop.com.

Right now, everyone is looking to pull off a dramatic makeup look, whether it's for a night out or a Zoom call. And fake eyelashes are an easy DIY way to make it happen. And you don't even have to ...

Eye makeup is always evolving, especially with innovative products and new techniques like magnetic lashes and lash lifts. And now, after appearing on the runway during Milan Fashion Week, colorful ...

Unless you work in the theater, false lashes are typically thought of as a special-occasion-only addition to your makeup routine. But if you want a little lash lengthening and volumizing boost, the ...