A fifth (21%) of Gen Z respondents also said they prefer non-alcoholic alternatives, leading to them drinking less.

Key Takeaways Gen Z workers have an average 401(k) balance of $13,500, with a 7.2% employee contribution rate that climbs to 10.9% when employer matches are included.Gen Z started working with ...

Gen Z had demonstrated notably different shopping habits from older generations, prioritizing health and sustainability while ...

Key Takeaways Gen Z’s ideal retirement age is 59, but they expect to retire at 67, reflecting a gap between aspiration and expectation seen across generations.Compared to Baby Boomers at the same age, ...

Fueled by Gen Z’s avoidance of alcohol, the number of Americans who say they drink is at a 90-year low. But is it coming at a ...

Travel habits vary by generation. From Baby Boomers traveling in retirement to Millennials taking vacations with friends, see ...