Gen X style staples are officially having their moment again. Here are five iconic fashion trends Gen X made cool the first ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of ...

This makes it pretty difficult to pinpoint the hallmarks of Gen Z fashion, as the generation struggles to establish its own identity while navigating various style dilemmas. In many ways, the reasons ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. In 2025, Gen Z fashion feels like it’s about expressing exactly who you are—your values, your ...

According to members of Gen Z, celebrity skincare brands, short Ugg slippers, and Apple iPhones are currently status symbols of their generation.

Whether it is sneakers embroidered with devnagri wordings or bag charms made of jhumkis, Gen Z is turning desi fashion into ...

Gen Z has a bold way of shaping trends. They flip old ideas into something fresh. They mix nostalgia with sharp modern taste. They pull pieces from past decades and turn them into new statements.

When you buy through links on our articles, Future and its syndication partners may earn a commission. What emerged from our Slack messages and email threads was a portrait of a new generation of ...

You know what they say: What goes around comes back around. This is especially true in the fashion world, where trends fall out of popularity, only to surge back into the spotlight a few decades later ...

Kate Middleton, who is a millennial, is a huge fan of the widely considered Gen Z trend of micro bags. Prince William's wife ...

Ten years ago sounds distant on paper. In real life, 2016 feels oddly close, like a year frozen in amber, endlessly replayed ...