Gen Z isn’t shy about splurging—whether it’s doom spending for a dopamine hit, spoiling their pets, or splashing out on rent.

Heard your teen mention that they are embracing the 'soft life'? That doesn't mean they don't want to work—just that they are ...

There are a few reasons why Gen Z is drinking less alcohol, including a higher awareness of physical and mental health. And ...

For almost a year, I sat in every focus group discussion, interview, and analysis session, listening firsthand to how each generation defines or has redefined work — and why Gen Z is now demanding ...

It's wild how media outlets and general busybodies consider Gen Z’s decision not to drink just another quirk of the younger ...

To be sure, Gen Z isn’t the first generation—and likely isn’t the last—to participate in treat culture. Most recently, older ...

Are you living beyond your means to impress people online or in real life? If you're Gen Z, you might be guilty of financial ...

Gen Z is a widely unique generation, with values and priorities in life that often stray widely away from the traditional ones of their parents and grandparents. According to a Stanford Report, ...

For members of Generation Z, romance can come with a price tag — and a budget, according to a new report. Nearly one in three singles (31%) born between 1997 and 2012 admit they’ve gone on a date just ...

“Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing. The poll of 2,000 U.S. adults, split evenly between Gen Z, millennials, ...

While some of these traditions are about personal memories, Routledge says Gen Z is also experiencing a historical nostalgia: ...

After years of online debate, Gen Z has finally reached a verdict on what to call the male version of a “Karen,” a label that ...