Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

Finding the right electric guitar online requires different approaches depending on your skill level, with beginners needing more guidance than professionals. Specialized music retailers like Sam Ash ...

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With a focus on localized customer engagement strategies, leading retailers ...

Hello, and welcome to Guitar World’s sparkly new gear round-up, your one-stop-shop for keeping up to date with what’s been happening in the big wide world of guitar gear over the past seven days. From ...

SYRACUSE, N.Y. -- Buying a guitar is a bit like buying a car. Research helps, negotiations are appropriate and experienced players (or drivers) will likely want to pick out their own. But around the ...

The NAMM Show came back at its usual winter time and place this year with some of the major manufacturers such as Gibson, PRS ...

TNAG Global, the family-owned company behind Nashville's Carter Vintage Guitars and Cotten Music Center, has acquired ...

POULSBO -- Just a block away from the typical tourist sites on Front Street is a storefront captivated by a talkative cockatoo, blocks of wood in every shape and size strewn about, and a man in the ...